Content Inc. By Joe Pulizzi : How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
A couple of weeks ago I started helping my friend with his business in the area of marketing and general product growth. I never have done it before nor have any background in marketing or entrepreneurial. But I know this is one of a lifetime opportunity that will not often come by, so I took the responsibility & it has been hectic.
- The book was well written to guide beginners or intermediate readers, the terminology & language are neither complicated or oversimplify it was just the right balance. Personally, having English as my second language, I found the book very easy to read & follow.
- The author guides the reader from beginning to the end, step by step by from finding your niche to creating a website to options to monetise.
- Tools, a lot of tools!! One of my favourite things about the book are the tools and information it provided. The book discusses different tools that can be used to improve a websites SEO, calendars, keyword trackers, e-mail automation tools & models. That is available to be accessed by everyone. I believe this bring such great value & knowledge especially for beginners who are new to the field.
- Personal experience & story. I love when books include their personal experience in it, it just adds more credibility and makes it more relatable. The book also contained a lot of stories from individuals from different industry; it added diversity of content which enables a wider audience to be able to relate to the book.
- This is the first time I read a book on the subject of entrepreneurship or marketing & I thoroughly enjoyed it. It gave me a base idea, tools & knowledge that I can use to help my friends products & my personal projects in the future. The only thing that I would add in the book is probably more stories from different individuals, although the book provided a lot of examples and different stories, some are repeated. However, it is not a big deal but if I can add something it will be more stories.
“The reasonable man adapts himself to the world: the unreasonable persists in trying to adapt the world to himself. Therefore all progress depend on the unreasonable man.” – George Bernard Shaw