Book #3 Content Inc. By Joe Pulizzi

Content Inc. By Joe Pulizzi : How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

a big product (1 of 1)

A couple of weeks ago I started helping my friend with his business in the area of marketing and general product growth. I never have done it before nor have any background in marketing or entrepreneurial. But I know this is one of a lifetime opportunity that will not often come by, so I took the responsibility & it has been hectic.

     With that in mind, I picked up this book to give myself basic knowledge  & understanding about marketing (after doing research & looking for the top marketing books). To be honest, I did not know what to expect, except the fact that it has excellent reviews (note: this is my first entrepreneurial / marketing book). But boy, I am so happy that I read it. Here are some of the points I liked about the book
  • The book was well written to guide beginners or intermediate readers, the terminology & language are neither complicated or oversimplify it was just the right balance. Personally, having English as my second language, I found the book very easy to read & follow.
  • The author guides the reader from beginning to the end, step by step by from finding your niche to creating a website to options to monetise.
  • Tools, a lot of tools!! One of my favourite things about the book are the tools and information it provided. The book discusses different tools that can be used to improve a websites SEO, calendars, keyword trackers, e-mail automation tools & models. That is available to be accessed by everyone. I believe this bring such great value & knowledge especially for beginners who are new to the field.
  • Personal experience & story. I love when books include their personal experience in it, it just adds more credibility and makes it more relatable. The book also contained a lot of stories from individuals from different industry; it added diversity of content which enables a wider audience to be able to relate to the book.
Is there anything I disliked about the book or would’ve changed?
  • This is the first time I read a book on the subject of entrepreneurship or marketing & I thoroughly enjoyed it. It gave me a base idea, tools & knowledge that I can use to help my friends products & my personal projects in the future. The only thing that I would add in the book is probably more stories from different individuals, although the book provided a lot of examples and different stories, some are repeated. However, it is not a big deal but if I can add something it will be more stories.
Overall, I highly recommend the book especially for individuals who are new to marketing, brand building, website build or entrepreneurship. The book will expose & provide knowledge in this area that can significantly help you kickstart your ideas, website, blogs or product! I’d give it a good 3.8/5
Hope you are all having a great day! Keep reading, learning and growing. Stay warm or dehydrated wherever you are!
“The reasonable man adapts himself to the world: the unreasonable persists in trying to adapt the world to himself. Therefore all progress depend on the unreasonable man.” – George Bernard Shaw
Bless up!
-Briane R




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